How to Effectively Redirect URLs in Blogger: A Comprehensive Guide

Discover how to redirect URLs in Blogger with our step-by-step guide. Boost SEO, manage affiliate links, and improve user experience effectively.

Have you ever wanted to redirect your blog's URL to a different URL without losing your traffic or SEO rankings? Whether you're looking to hide affiliate links, shorten lengthy URLs, or redirect outdated links to fresh content, URL redirection is a powerful tool you can use right within Blogger. This guide will walk you through the simple steps to achieve this, using just a bit of HTML code.

How to Effectively Redirect URLs in Blogger: A Comprehensive Guide

Benefits of URL Redirection in Blogger

Redirecting URLs in Blogger isn't just for advanced users—it's a useful technique for any blogger who wants to manage their links better. Here are some key benefits:

  • Hide affiliate links behind your own blog URLs, making them more appealing to click.
  • Redirect any Blogger URL to another URL, whether internal or external.
  • Create short, simple URLs in place of long, complex ones, enhancing user experience.

With this technique, you can make your blog look more professional and organized. If you’re promoting affiliate products, URL redirection can significantly boost your click-through rates by presenting cleaner, more trustworthy links to your audience.

Spoiler:

This guide includes step-by-step instructions to help you set up URL redirection in Blogger easily.

By following the steps outlined in this post, you'll be able to control your URLs and direct your audience exactly where you want them to go, seamlessly and efficiently.

Why Use URL Redirection?

URL redirection allows you to control the destination of your blog's links, enhancing both user experience and SEO performance.

URL redirection is a versatile tool that can greatly benefit your blogging strategy. Here are some compelling reasons why you should consider using it:

Hide Affiliate Links Behind Custom URLs

One of the primary uses of URL redirection is to hide long and unattractive affiliate links. Instead of showing visitors a long and complex URL, you can present a neat and branded link. This not only looks better but also increases the likelihood of clicks.

Redirect Old URLs to New Ones

As your blog evolves, you might find that some of your older posts need to be redirected to newer, more relevant content. This helps retain your traffic and SEO value, ensuring that visitors always find the most up-to-date information.

Create Shorter, User-Friendly URLs

Long, cumbersome URLs can be off-putting to users. With URL redirection, you can create shorter, more memorable URLs that are easy to share and type. This improves the overall user experience and makes your blog look more professional.

Spoiler:

Additionally, short URLs are more likely to be shared on social media, increasing your blog's reach and visibility.

By implementing URL redirection, you can keep your blog organized, enhance the user experience, and ensure that your affiliate marketing efforts are more effective.

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Steps to Create a URL Redirect in Blogger

Follow these simple steps to set up a URL redirect in Blogger and manage your blog's links effectively.

Creating a URL redirect in Blogger is straightforward and involves a few key steps. Here's how you can do it:

1. Create a New Blank Page

To start, you need to create a new blank page in Blogger. It's important to use a blank page rather than a new post because posts will appear in your published content. Here's how you can do it:

  • Go to your Blogger dashboard and click on "Pages".
  • Click on "New Page".
  • Give your page a title (this will be your redirect link) and publish it.

Ensure that this new page is not listed in your blog's navigation bar if you're using a custom template.

2. Edit the Blogger Template

Next, you'll need to edit your blog's template to add the redirect code. Follow these steps:

  • Navigate to Blogger → Theme → Edit HTML.
  • Before making any changes, back up your template to avoid any accidental data loss.
  • Search for the following code: ]]></b:skin>

3. Add the Redirect Code

Now, add the following code snippet right after the ]]></b:skin> line:

<!--TB 301 Redirect-->  
<b:if cond='data:blog.url == &quot;https://www.twistblogg.com/p/sitemap.html&quot;'>   
<meta content='0;url=https://www.twistblogg.com' http-equiv='refresh'/>   
</b:if>
  

Customize the code to fit your needs:

  • Replace https://www.yourblog.com/p/your-page.html with the URL of the new blank page you created.
  • Replace https://www.redirect-url.com with the URL where you want to redirect your visitors.

4. Update Custom Robots.txt File

For SEO purposes, you should update your custom robots.txt file to disallow the redirected link. This prevents search engines from indexing the redirect URL. Here's how to do it:

  • Go to Blogger → Settings → Search Preferences.
  • Under "Crawlers and indexing", click on "Edit" next to Custom robots.txt.
  • Click "Yes" and add the following code:
User-agent: *
Disallow: /search
Disallow: /p/your-page.html
Allow: /
  

Ensure that the URLs you use in the robots.txt file match the ones you are redirecting. Incorrect entries can affect your blog's SEO.

Spoiler:

This method ensures that search engines won't rank or index your redirect URL, keeping your SEO strategy intact.

By following these steps, you can easily set up URL redirection in Blogger, enhancing your blog's usability and SEO performance.

Using Custom Redirects for Deleted URLs

Learn how to redirect old or deleted URLs to new content, ensuring your visitors always find what they're looking for.

When you delete a post or change its URL, you can lose valuable traffic and SEO rankings. Fortunately, Blogger allows you to set up custom redirects to ensure that visitors to old URLs are automatically taken to the new content. Here's how you can do it:

Redirecting Deleted URLs to New Posts

If you have deleted a post and want to redirect its URL to a new post or your homepage, you can use Blogger's Custom Redirects feature. Follow these steps:

  • Go to Blogger → Settings → Search Preferences.
  • Now click on "Edit" then follow the instructions as shown in the image.
How to Effectively Redirect URLs in Blogger: A Comprehensive Guide

For example, if your deleted post's URL was http://www.yourdomain.com/2012/01/deleted-post.html, you only need to enter /2012/01/deleted-post.html in the "From" field. In the "To" field, enter the path of the new post, such as /2024/08/new-post.html.

Spoiler:

This method helps retain the SEO value of your old posts by redirecting traffic to relevant content.

Setting Up Custom Redirects

Once you've entered the old and new URL paths, click "Save" to apply the redirect. Here's an example of what the redirect setup might look like:

From: /2012/01/deleted-post.html
To: /2024/08/new-post.html
  

Remember to test the redirect by visiting the old URL to ensure it correctly forwards to the new content.

Handling Multiple Redirects

If you have several old posts that need to be redirected, repeat the above process for each URL. Maintaining clean and relevant redirects helps improve your site's navigation and user experience.

Using custom redirects in Blogger allows you to manage your content effectively, ensuring that visitors always find what they need, even if the original URL is no longer in use.

Conclusion

URL redirection in Blogger is a simple yet powerful technique to enhance your blog's user experience and SEO.

By now, you should have a good understanding of how to redirect URLs in Blogger and the many benefits it offers. Whether you're looking to hide affiliate links, create shorter URLs, or ensure that visitors to old links find the right content, URL redirection is an invaluable tool.

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If you have any questions or run into any issues, feel free to leave a comment below. We're here to help you get the most out of your blogging experience. Thank you for reading!

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